Browsing by Author "German Iza, Marlene Fernanda"

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    Uso de recursos multimedia y cambios en la narrativa de los contenidos del programa "Otra realidad es Posible". de radio Latacunga
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) German Iza, Marlene Fernanda; Tamayo Maldonado, Alex Rodrigo
    The media, with the development of web 2.0 and the emergence of multiple dynamic platforms, including web pages, were motivated to submit to the process called cyberjournalism. Ecuador is a country that, from the centralist and centralist function, has not been left behind and there are several examples like HOY newspaper, El Comercio newspaper and some digital native web portals, which positioned themselves as the first cases of cyberjournalism. In the case of the province of Cotopaxi, Latacunga radio is one of the means that has sought to permeate that space, specifically, through the program 'Another reality is possible', whose bet is to get out of the linearity of the radio and generate streaming video through Facebook Live. The reading and criticism of the audience is not so favorable for the production of the program, so that at the end of the research project a communication plan proposal is made available to improve the creative idea, in general, of 'Another reality is possible'.