Browsing by Author "Garcés Cabezas, María Belén"

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    Estrategias de crecimiento y su incidencia en el nivel de ventas de la empresa Inverneg S.A.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2016-04) Garcés Cabezas, María Belén; Jiménez Calvopiña, Olga Susana
    Inverneg S.A. is a company dedicated to the distribution and specialized sale of filters and lubricants, providing timely service to customers through accurate shipments of orders, in addition to the excellent advice and personalized service, providing quality products with support and warranty offered by the manufacturer. The level of sales is an issue of vital importance for companies and due to competition companies face and are in the need to implement strategies in different markets with new rules , where to publicize the customer a way differentiation product, thus creating an urgent need to increase productivity and competitiveness in business , which is why a thorough study of the problem facing Inverneg S.A. is done Inverneg S.A. fundamental purpose of the company is profitable and to increase their market share, through study and proper management of the different strategies that contribute to business growth. The proposal focuses on creating a promotional mix to reinforce the activities of the sales force. This proposal aims to encourage business growth, achieving meet the objectives with the least resources in the shortest time possible, using strategies to take advantage of opportunities that arise in the business environment and addressing threats thereof, also contributing to the proper identification and treatment analysis of business activities in an efficient way to achieve your managerial effectiveness and operational capacity and safeguarding resources Inverneg SA.