Browsing by Author "Défas Villagómez, Santiago Paúl"

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    El diseño y su Influencia en la difusión turística del Museo Artesanal de la Cultura Salasaca
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016) Défas Villagómez, Santiago Paúl; Brito Gonzáles, Santiago Fernando
    The project is being carried out for the artisanal Salasaka museum is to promote it as a tourist potential since its foundation does not count with many visits this generates a problem to this culture due to their lack of advertising so that people can know of this institution to which is directed the next project. What is seeks is that the Museum has more promotion and broadcasting in them media printed as digital to them people that pass by this site feel the interest of enter to know all it reference to this culture, for this is held different types of materials POP to get to the objective is apply campaign advertising, manual of brand , strategies for advertising, BTL, website, plan signage among others to generate this cultural center can increase your number of views and revenue. All material to be created to promote the Museum consist with its own graphic line which in all Arts may be seen it, more than the color that has been used for the creation of the different elements is typical of this culture which has been taken as reference colors that the inhabitants of Salasaca used in clothing. Thanks to this campaign will show to the public more than what is Salasaca culture as it is their way of life activities among other things to be seen later with the development of this project.