Browsing by Author "Cordonez Chicaiza, Walter Efraín"

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Creación de una empresa de publicidad móvil en bicicletas para el sector comercial de la ciudad de Ambato, provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-04) Cordonez Chicaiza, Walter Efraín; Soria Carrillo, Manuel Roberto
"AD" is a company dedicated to provide mobile advertising services by bike for the commercial sector of Ambato, its three modes: classic, static banner type and three-dimensional that manages three observation points. The ads are of great impact for contracting companies, as the innovation comes to the advertising through an ecological means of transport is the bicycle. The draft undertaking seeks to create new strategic partnerships in various sectors of the population, such as: graphic arts, who will be responsible for the design and printing of advertising; business consultants in charge of sales; secretaries and people who can lead, who will carry out all the actions of the business when driving through the streets of the city. But, above all, innovation in advertising giving way to new marketing trends. The necessary budget for activities is $11356,60, which includes working capital and fixed asset purchase, financed by "San Francisco Cooperative Financial Institution" to a period of 60 months, the duration of the project. The operational staff consists of 3 drivers and an operations assistant, while the administrative account with a manager, secretary, business advisor and accountant. The advertising that promotes the company is part of mobile marketing ecological, this way it aims to raise awareness to the ambateña society and on the importance of taking care of the environment. The undertaking operates in two social areas, such as the advertising and the importance of using alternative means of mobility for different business activities.