Browsing by Author "Chávez Martínez, Elsa Dolores"

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    El clima organizacional como predictor de la satisfacción laboral en la Empresa L&M de Seguridad Privada Cía. Ltda.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gestión del Talento Humano., 2017) Chávez Martínez, Elsa Dolores; Verdesoto Velastegui, Oswaldo Santiago
    In all the organizations the human capital is fundamental for the achievement of its goals, that is why this study allows to know the relationship between the organizational climate and the job satisfaction within the company, it is necessary that the company identify the aspects that interfere and affect the performance of the workers, and thus improve their work environment, as well as the situation of the organizational climate and the areas that require attention and cause dissatisfaction, to look for a possible solution and improve the organizational climate and the satisfaction of the workers, for this reason it was considered to investigate the organizational climate of the L & M company of Private Security Cía Ltda, which is located in the city of Ambato, the study problem addressed was the inappropriate organizational climate affects the job satisfaction of workers, posing as objective general to know the level of relationship between the organizational climate and satisfaction No employees of the company work, the investigation established determinants that directly influence the organizational climate. The methodology used was the quantitative approach because statistical models were used to check hypotheses, the research modalities used were field, bibliographic and documentary, the level of relational research was used, the population was 64 workers comprised among operative workers and administrative. The technique that was used in the investigation is the survey with its instrument the questionnaire. The statistical model applied to test hypotheses was the Friedman test, by which the alternative hypothesis was accepted, which indicated that there is a significant relationship between the organizational climate and job satisfaction. Therefore, it was proposed as a proposal to design strategies related to the Organizational Climate that allow improving the job satisfaction of the company's workers.
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    Estrategia de Marketing y su incidencia en la Cobertura de Mercado de la empresa "Ferryarcos", de la ciudad de Ambato.
    (2010) Chávez Martínez, Elsa Dolores
    El presente trabajo de investigación comprende la posibilidad de aplicar Estrategias de Marketing para la Empresa Ferryarcos, la misma que como la mayoría de empresas medianas y pequeñas de la localidad no cuentan con una planeación y por tanto, con estrategias que le permitan diferenciarse de sus competidores. Con la realización de este trabajo de investigación se pretende incrementar la cobertura de mercado de la empresa Ferryarcos y así brindar mejores servicios y productos en el mercado ferretero. Diseña un plan estratégico de marketing que permita incrementar la cobertura de mercado de la empresa Ferryarcos. Efectua un diagnóstico externo e interno de la situación de la empresa Ferryarcos. Formula estrategias de marketing que permitan incrementar la cobertura de mercado de la empresa Ferryarcos. Implementa estrategias de marketing que permitan incrementar la cobertura de mercado de la empresa Ferryarcos.