Browsing by Author "Cabay Calderon, Cristopher Gabriel"

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    Integración de la Inteligencia Artificial con otras tecnologías en la creación decontenidos para redes sociales
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn Social, 2023-10) Cabay Calderon, Cristopher Gabriel; Proaño Zurita, Jenny de los Ángeles
    Artificial Intelligence (AI) has revolutionized the market in different parts of the world, making users' lives easier and improving interaction between companies and customers. This research project focuses on the adoption of Artificial Intelligence in social media content creation strategies. AI possesses a great transformative power, although it also presents challenges such as mistrust, security risks, and concerns about unemployment. However, ArtificialIntelligence is rapidly evolving and represents significant potential for social benefit. The overall objective of this study is to evaluate how the integration of Artificial Intelligence enhances the effectiveness of content creation and personalization on social media platforms for companies. This will help determine the feasibility of its application in communication strategies, contrasting with manual content creation methods. Data wascollected through surveys conducted in the provinces of Pichincha and Cotopaxi. Artificial Intelligence emerges as a valuable and promising tool in the business environment, as it can generate substantial benefits and improvements in areas such as content personalization, brand positioning, and communication process optimization. However, it is crucial to consider the associated ethical and social challenges and establish comprehensive strategies that combine technology with human talent