Browsing by Author "Briseño Martínez, Manuel Amable"

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    La gestión estratégica: impacto en la toma de decisiones en las empresas grandes y medianas de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-04) Briseño Martínez, Manuel Amable; Cherres Cordovilla, Tannia Giovanna; Milla Toro, Sindy Orieta
    In the next investigation project about strategic management in medium and big companies are this of services, production and commerce in the province of Tungurahua. The options have dissatisfaction with the results obtained by the strategic management and decision making that is currently taking the companies. The lack of a model for the measurement of strategic management a major in knowledge management, the lack of commitment of companies to invest in this area of the company. For this reason the work is focused on how strategic management impacts on decision making in large and medium companies, companies that have an adequate use of management and decision-making will have the ability to manage productivity, innovation, And reducing costs in a way that is appropriate for the market and thus distinguished from the existing competition in the same segment or area where it operates. Data from field research indicate that firms consider it important to manage appropriate management to make the right decisions. Therefore, the proposal was directed to the creation of a strategic management model that allows measuring the different capitals that companies possess, such as intellectual, structural, organizational, process, innovation and development capital.