Browsing by Author "Barrera Pérez, Nancy Lucía"

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    Influencia del bienestar social en la decisión de compra del consumidor de calzado en la provincia de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-09) Ballesteros Ramos, Lorena Fernanda; Barrera Pérez, Nancy Lucía; Santamaría Freire, Edwin Javier
    Social welfare includes elements that intervene in determining the quality of life of the human being, allowing them to have a full life; the corporate social welfare, is given with the participation of the entities with the society, looking for a common good, the social commitment is reflected in the purchase decision of the consumers of footwear in the province of Tungurahua, rescuing that this province is a representative icon in Ecuador in the manufacture and marketing of footwear. It is for this reason that the present research work has focused on carrying out an extensive analysis on social welfare in footwear consumers, in order to establish the influence of the same in the province of Tungurahua, to analyze the commitment of the organizations with society. The research data applied to consumers of footwear in the province of Tungurahua indicates that the commitment of companies with society is important as this is directly affected by the decision to buy the consumers. Social welfare and corporate social welfare, both seek to improve the quality of life of society; decision of purchase of the consumers, with the satisfaction of the necessities of the same; the consumer since it is the person who acquires products or services for the satisfaction of existing deficiencies; the intervention of footwear in the province and the country.