Browsing by Author "Balarezo Benavides, Evelin Andrea"

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    Análisis de la información de plataformas web especializadas en moda y diseño
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas, 2021-02-11) Balarezo Benavides, Evelin Andrea; Nancy Margarita, López Barrionuevo
    The use of technology has transformed the Fashion System, generating new channels for the dissemination of fashion and new ways of including the consumer within the world of design. Today about digital consumers who have access to any type of information, by using the web they can access different sources at the same time. Digital consumers can learn about fashion topics through web platforms, Concept Store, Fashion Blogs and social networks, acquire products, brands, events and trends quickly and efficiently. This research work focuses its study on the analysis of web platforms or Concept Store both globally and locally, in order to know their way of handling their digital media and the information parameters that it imparts within them. To identify the strategies used within digital fashion, as well as to know the topics that a good fashion web platform should carry and that the digital user is satisfied with the information. As a result of this research, according to the comparative analyzes carried out, the parameters that a fashion and design web platform must have are: updated fashion news, contributions from designers and experts in fashion processes, catwalks, consumer experiences and online stores.