Browsing by Author "Altamirano Arcos, Jhónatan Vicente"

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Implementación de la gestión de marca en la empresa Textiles Jhonatex para reforzar el reconocimiento en la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-03) Altamirano Arcos, Jhónatan Vicente; Jordán Yanchatuña, Diego Ismael
The development of the present integrating project is executed from the perspective of Advertising Graphic Design, with the study of a relevant topic in the world business world such as Brand Management, through the study of the importance of its implementation in Jhonatex, it is about demonstrating the positive aspects of the execution of this key tool for positioning, based on the market study and having clear objectives to achieve. The main objective of the project is to position Jhonatex as a leading company of knitted textiles through brand management, for which a study of the current positioning of Jhonatex is carried out, the competition is analyzed from the perspective of the brand, it is also found solutions to the negative aspects of communication based on the application of Brand Management. The investigation is executed through a process constituted in methods and techniques such as: observation, analysis, synthesis and the theoretical foundation; It also supports tools such as surveys and interviews that generate relevant data that identify the need for project development. In the execution of the current project has been put into practice the knowledge acquired in the nine semesters of the Advertising Graphic career together with several professionals who work in Jhonatex, it is important to highlight the importance and guidance of the tutor of said project.