Browsing by Author "Adame Cardozo, Juan Sebastián"

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    La mejora del Community Manager en el departamento de prensa del Canal Unimax Televisión de Ambato por medio de estrategias Educomunicacionales
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-03) Adame Cardozo, Juan Sebastián; Jiménez Sánchez, Álvaro
    This research focuses on analyzing and determining the correct activity of the Community Manager in the UNIMAX TV press department. As a new journalistic form, the inclusion of digital journalism comes with the growth of new technologies. Encouraging the use of virtual platforms as an economical medium and of greater reach than traditional channels such as the print one, radio and television. But in the course of time the internet changed its possibilities in favor and made possible the interactivity, the hypertextuality and the multimedia contents, increasing the areas and knowledge that the professional in communication must dominate in the digital world and in the case of information related to news Journalists must know that already on internet people are not limited uploading contents just of one type. Therefore, the emergence of new products and the accessibility to citizenship encouraged competitive people to intervene. In this case, the community manager with a web or digital communication view, is responsible for following and even initiating internet activities. Being a direct link with population or users and the company or entity in the network, through their work in this new labor branch.