Comunicación estratégica digital en las Redes Sociales de FULL TECNOLOGÍA FULLTEC CIA. LTDA

Abstract

Communication is an indispensable tool for human beings in any area of their lives, being studied by large companies to know how to transmit a message efficiently. Aspects that were previously believed to be irrelevant to the positioning of a product began to be of greater interest with the development of technology. Diffusion channels began to open at the same time as human development, press, radio, television, were the most used media when wanting to send a message, until the arrival of the internet. Here digital communication is born, starting as a way of adapting traditional methods to the web, until becoming part of the culture of many parts of the world. In this research, the content of the social networks (Instagram, Facebook and TikTok) of the company FULL TECNOLOGÍA FULLTEC CIA is analyzed. LTDA, in order to measure the impact of its communication strategies, finding patterns that can be improved through discussion with authors. For its execution, a matrix was developed where the communicative intention of each image, video, photograph, promotion, etc. was placed, in addition to its respective analysis that highlights the elements with meaning that it presents to us, in order to understand their little or much interaction. At the end of the investigation, little relevance is evident in the content of their social networks, by making strategies that do not use the elements of their context to create interest, by creating publications far from Ecuadorian trends, which avoids a real connection between the company and its followers