Aplicación móvil nativa (APP) para dispositivos android usando marketing predictivo en la administración de órdenes de pedidos de la empresa Megakons S.A

Abstract

Currently, the use of mobile devices increases the potential of marketing processes of companies to offer various services and products. In order to improve the ability to generate orders using purchase and consumption patterns, with the aim of increasing the efficiency of commercial management, the system called Digital Order App, a native mobile application for devices with Android operating system, is implemented. In application of the agile Mobile-D methodology, for net development of mobile applications, composed of different phases and exposed to previous planned iterations. A good performance of use is guaranteed, by establishing two types of communications, the local communication that establishes a SQLite Room DB database, to manage functionalities in an offline way, and a remote communication that provides the data exchange between the client and the enterprise database server, making use of API Rest application programming interface. The benefit of the research aims to prevent the company MEGAKONS S.A. from losing potential sales, expanding the rotation of the inventory of items and making the most of the business policies established in its strategic management. As an additional factor, order monitoring is essential to reduce the risk of human error. Having options for verification, modification and deletion of data is of vital importance in the area of commercial management. On the other hand, applying security in the http communication protocol allows safeguarding the customer's trust by detailing protection, reliability and robustness with the system and the corporate infrastructure.