La producción de televisión en la unidad móvil UTA y la formación académica del comunicador social en la Universidad Técnica de Ambato

Abstract

Carrying out television production in the UTA mobile unit is a practice that complements the training of the social communicator in the Television chair and its various tasks within the steps of pre-production, production, post-production and live broadcasts, which obviously demands the management of advanced technological equipment. Therefore, this work proposes to study how the television production of the UTA mobile unit affects academic training in social communication, in addition, to analyze, diagnose and explain their respective importance. The study had a qualitative and quantitative nature, then, the deductive method or quantitative approach was used in order to validate or reject a hypothesis, likewise, the interpretive method or qualitative approach that allows generating knowledge from the interpretation of results. The techniques developed were surveys of students in the seventh and eighth semester during the academic period April September 2021, as well as semi-structured interviews with key informants, including the career coordinator, the Director in charge of the Institutional Communication Unit of the UTA, the person in charge of the television set and 15 qualified professionals from previous promotions. Once the results have been analyzed, the alternative hypothesis was validated, so that, the greater the television production in the UTA mobile unit, the better the academic training of the social communicator in the UTA, in the same way, the majority of the population considered that the practice constant in the mobile unit would provide students with a better professional preparation that would bring direct benefit in the work area.