Estrategias morfológicas aplicadas a los escaparates de comercio de indumentaria

Abstract

At present, the morphologic analysis for the design of the shop windows is scanty and this situation has caused monotony in the establishments of trade of apparel in the local context. The importance of the window dressing is to turn into a relevant tool to the moment to establish an exclusive connection with the consumer. The impact of the research is to generate solutions for the commercial local sector of apparel by means of the application of morphologic criteria and tools of visual merchandising for the composition of the design of shop windows of apparel and the commercial space. The methodology applied to the research is of qualitative approach and quantitative; the modalities of research are bibliographical and of field and the level of research is descriptive and exploratory. There is analyzed the local results, consumer behavior, the popular urban culture, the commercial activity and the context. It is indispensable to explain the user to the interaction by the product across the shop windows and the spatial tour of the business premises. Therefore, the unusual, creative and symbolic exposition it wakes up the interest and the curiosity of the transient of the above mentioned space by means of the application of morphologic strategies in the design of shop windows of apparel and the establishment in general.