Creación de una empresa de Vending para la venta de snacks a través de máquinas automáticas

Abstract

The following entrepreneurship project is directed in the creation of a new service based on the automatic machines to the commercialization of drinks, candies and snacks, which is well known in the marketing area as Vending, this is with the objective of satisfy the needs of students from different universities of Ambato, offering them an excellent service. This investigation is focused in making at the same time a deep as thorough analysis about the different factors and elements that are relevant in the structure and behaviour of the market we are leading to, with the purpose of optimize important resources to our future clients such as time and money, applying the best strategies of marketing to present our service to the general public. Based on this data and investigation, it is fulfilled the development of this project which is the creation of a new vending business to sell different snacks through an automatic machine with the name of “Vending Expres Foods” which pretends to cover a percentage of potencial dissatisfied demand and in that way forge market growth.