Factores de emprendimiento para la creación de empresas familiares en la ciudad de Ambato

Abstract

The research was carried out with the objective of determining the factors of entrepreneurship for the creation of family businesses in the city of Ambato, it is a descriptive, field research, with a qualitative and quantitative approach. In the research we worked with a total of 200 entrepreneurs of which 89 (44.5%) are women and 55.5% that corresponded to 111 men; the highest educational level attained by entrepreneurs was secondary school (69.5%) (fi = 139), followed by more or less similar percentages between the primary (13.5%) and university (14%) levels, the lowest percentages are between those who have no education and those with a postgraduate degree. The situation worked before starting with his business, gave the following results, 118 (59%) worked as an employee, 63 (31.5%) was independent, while 9.5% were out of work before starting their business Current, the main reason to start a business is the economic need in approximately three quarters of the population under study. Regarding culture, 185 (92.5%) identify themselves as mestizos, followed by indigenous people (6%); Whites (1%) and Afro Ecuadorians (0.5%), there is an entrepreneurial culture in the family in 58.5%, pointing out its importance for the experience in the creation of companies, compared to 41% who do not have this figure. In the psychological aspect, the most frequent type of personality among entrepreneurs was rational