Guía práctica de impresión en la confección de etiquetas a partir de material reciclado en la empresa Dextex, Pelileo - Ecuador

Abstract

This project aims to show the graphic design, through sustainable design, and how it can generate a product with value propositions. Specifically linked to the textile area, which as one of the most important production matrices in the center of the country, generates a big amount of pollution, chemical and waste of materials. Through the reuse of textile remnants, such as canvas, jeans, cardboard, leather, adhesives, etc., the project is intended to be implemented in two areas: the first, in the conjugation of graphic design, the different design and printing trends, and that they achieve convergence in a product that can be applied in the textile and clothing industry. In addition to the competitive advantage that is intended to be achieved, costs are reduced, being 10% cheaper than a new product with safe materials. The second axis is based on the application of graphic design, through sustainability to design a product that does not affect the environment, allowing the company to apply it, reduce local taxes for the care of the environment.