El periodismo digital en los contenidos del noticiero de la Comunidad en Unimax del Cantón Ambato

Abstract

The present research focuses on analyzing the Digital Journalism in the contents of UNIMAX Tv Community news, due to the fact of the social networks and web platforms are the newest trends most used by citizenship throughout the world because it can communicates and shares information through media in order to get some new audience. Digital Journalism holds from the characteristics obtained from the web like: interactivity, hipertextuality, multimedia, which are digital attributes that allows to keep in touch with citizens. People use internet to get new information and make comments or just for communication; Newscasts of traditional media have added strategies to the virtual platforms and social networks in order to provide quicker information to their audience and even with more extensive coverage. Journalists must know that there are various types of contents on Internet, so that users have a direct link to the media through their work in the web.