Determinantes en la elección del destino turístico dentro de la Provincia de Tungurahua

Abstract

The province of Tungurahua was founded on July 3, 1860. It consists of nine Cantons, Ambato, Baños de Agua Santa, Cevallos, Mocha, Patate, San Pedro de Pelileo, Santiago de Pillaro, Quero and Tisaleo. These cantons have different and different attractions such as climate, history, cuisine and culture, these qualities are interesting. The research project, through an exhaustive investigation, aims to establish, find and know the determinants in the decision to purchase tourism and, in turn, make a classification that facilitates the understanding of the behavior of tourists when choosing tourist destinations. The refuted results indicate that aspects such as adventure sports, the hotel sector, means of transport and media such as social networks are the most important determining factors on the part of tourists, these factors must maintain a constant quality and continuously improve for not the tourist flow, and attract more tourists to the Province. The quality of the service has been measured in tourist destinations in the province of Tungurahua using the Servqual method, to know the satisfaction of tourists in the different dimensions, in such a way that the quality of attention and the security provided to tourists has been moderately perceived.