Creación de la empresa productora y distribuidora de guitarras personalizadas para niños

Abstract

Guitar Lozada was born from the example and passionate guitar maker Oswaldo Lozada, an artisan dedicated to build and commercialize handmade guitars for 45 years ago in the Tisaleo Canton of Tungurahua province, with his love and dedication to fact that his dreams and goals were make reality and give a stable life to your family and work to the artisans around you, thanks to the teaching of my father I learned to build guitars, economic crisis and competition factors that forced us to leave the office of joinery and leave to look for new directions in the city, I began to work and study and feed myself new knowledge and apply in daily life without leaving aside my roots and my dreams of having a guitar construction company. The purpose is to create a custom guitar production company that will allow us to expand new work places by enabling guitar workshops that are abandoned, contributing new ideas to society, innovating the product that attracts its customers, making guitars according to the needs of children and young people, encouraging society to practice the art of music, rescuing the traditions of Andean instruments. Based on the market study and the surveys carried out in the field, the tastes and preferences of the customers and the importance of resuming the production of stringed instruments were determined, but with a different type and models than the current ones, customers prefer that they offer them custom guitars since in the market there are only traditional guitars, innovation is a fundamental part for the success of the company. With all these arguments the work of entrepreneurship is made with the creation of the company producing and distributing custom guitars for children, covering a part of the unsatisfied potential demand generating a total growth of the guitars manufacturing, supporting us in the economic evaluation demonstrating the viability and profitability of the company.