Modelo de gestión administrativa para la asociación de producción de licor ancestral “ASOPROTZAM” de la parroquia Salasaca de la provincia de Tungurahua

Abstract

The present study analyzed the administrative management as a transcendental part of the life of the institution of ASOPROTZAM, which in its short trajectory in the local market it is necessary to outline the administrative circuit through which the actions of each manager, the rise or fall of the company. The research project is important for its members when focusing its efforts on the administrative management for the organization of its business activity and productivity indices are obtained. To collect the information, the survey was used for the members of the ASOPROTZAM association and the inhabitants of the city of Ambato. The results of 87% of the people surveyed would support the management that ASOPROTZAM has been doing. The validation of the administrative management model through Chi Cuadrado shows that the scientific instrument developed in this research project is feasible. The proposed administrative management model consists of an internal analysis of the company to know the current strengths and weaknesses, in the same way the market opportunities and the threats that would be had when promoting a new ancestral product.