Desarrollo de la identidad de marca y su impacto en los beneficios de la industria del Jean en Ambato

Abstract

The present research aims to contribute directly to companies in the jean industry, as it provides the design of a prism-systematic model of brand identity that contributes to improving the positioning and benefits in the Jean industry in Ambato. In recent years, a study has not been carried out in the textile industry so that the present research is feasible because it will help with the study of research related to the research topic, as well as generate a strategy to improve brand development at the level of the city, and in this way achieve a better market coverage, and thus be one of the industries that represent greater sources of income for the city. The research analyzed the benefits of brand development, the use of the variety of technological and human tools in the middle, and in this way to increase the level of sales of the Jean industry in the city of Ambato, this will also contribute with the artisan production of the canton has a greater diffusion. It is of interest to the company that is aware of the difficulties that has been caused by not having an identity in the brand so has predisposed all information so that the researcher performs all the studies in order to have results and apply what is going to propose.