Educomunicación y estrategias comunicacionales aplicadas a la promoción Eco Turistica en la comunidad San Luis de la Parroquia Juan Benigno Vela del Canton Ambato

Abstract

This research project aims to benefit the community by providing information and promotion tools for the promotion of the eco-tourism sector and the development of the economy in the community. Communication strategies are based on defining objectives to achieve objectives, taking into account the path that leads to achieve them, without neglecting that there are HUMAN BEINGS with beliefs, interests, preferences, ideals etc., trying to include strategies. Frequently it generates documents that say what to do, without specifying how to reach people. When designing a strategy, consideration should be given to how people who tend to align with the ideas discussed above cooperate to achieve the stated objectives and those who disagree are not considered as obstacles to the achievement of the objective. At the same time, communication is a means that provides the possibility of generating trust, effectiveness, respect and well-being. López Viera (2003) states that communication strategies are a series of planned and planned actions that are implemented based on interests and needs, in a space of human interaction in a variety of times. The strategy takes a principle of order and intervention on an established situation. A communication strategy then tries to show a new reality (inform), question and review the previous (generate opinion) and modify practices and attitudes to later make decisions. From this starting point the communication strategies are applied to eco-tourism promotion, in order to generate economic and social development in the community.