Creación de una empresa productora de postres y repostería con semillas de chía en la Provincia de Tungurahua

Abstract

The project has been carried out includes the step by step creation of a producer desserts with seeds of Chía in order to meet the needs of customers seeking to consume a healthy and delicious product at the same time. For the development of this project a thorough market study has been carried out in terms of the characterization of the natural market of desserts, taking into account variables such as price, presentation, type of dessert and advertising. In order to know the most recurring tastes and preferences of the target market consisting of the economically active people between 15 and 44 years. When carrying out the technical study it was possible to know the real needs that the project will have to start as the necessary machinery for the processing until obtaining the finished product, as well as the portions post dessert individually, the amount of time that takes all the Productive process from the time the raw material is obtained until it is removed from the freezer once the dessert is set. The organizational study allowed us to know how the company will be legally constituted, who will be the administrative staff and who will be the operational personnel, in the same way to know all the activities and functions to be carried out in each one of the positions through the development