Calidad en el servicio y competitividad de la empresa OCAMPO en la ciudad de Ambato

Abstract

The company OCAMPO, is a company dedicated to the marketing of tires and recharge of the same, organization that arose because of the need to attend a market that is in boom, in this sense it focused on attending to a part of the maintenance of the Automotive, so it has had a good reception. However due to the large number of companies in the sector, it is essential to opt for new organizational approaches aimed at offering an improvement in the quality of services to customers, as this will be a way to deal with competing companies. The present project is justified by the following reasons: Being one of the advantages, having the theoretical knowledge essential for the development of this research, aims to demonstrate the importance of quality in the service as a competitive tool for the development of a company. The findings of the field investigation indicate that there is a poor quality of service provided, and this deficiency is palpable by customers, who have exposed important shortcomings in the current company under study, for Which is imperative to improve the management performed within the company and achieve better meet the needs of customers. In this sense, the proposal presents a Plan of improvement of the quality in the service to increase the competitiveness of the company OCAMPO, of the city of Ambato, adapted to the exigencias of the clients.