Gestión multiplataforma de la comunicación en la programación de la Radio Turbo 93.3 de la Ciudad de Ambato

Abstract

public's preferences; also the use of platforms inside the programming of a radial station enriches the dialogue process with the audience. In October of 2016 the investigation began about the administration multi-platform of the communication in the programming of the radial media, taking like reference working of the radio Upsets 93.3 of the city of Ambato. You began to outline a hypothesis that guides the work, then it was analyzed the focus and the methodology to be used to gather the information. The selection of the sample, allowed to define the number of necessary people for the study that through different technical as the interviews and surveys, he/she revealed that people are constantly connected Internet and for lingering time, it was also demonstrated that the administration multi-platform of the communication didn't impact in the programming of the radio, fact that worries due to the technological advances that began for several years.