Modelo de Gestión para el funcionamiento de mercados municipales de la ciudad de Ambato, Provincia de Tungurahua

Abstract

Ambato´s GADMA follows a delineation of management model that take into account several factors such as: logistic factors of location, time of product movements; Among other factors, economic factors are also analyzed, such as the economic situation where the organization is developed, social factors and psychological factors to achieve the objectives, and in this way promote the sustainable development of the organization. It is for this reason that the present research work is an approach to the problem facing the municipal markets of Canton Ambato, which focuses on generating a management model that allows solving problems of daily living both inside and outside the Markets. Guides to obtain information, quantitative and qualitative data, through the use of surveys to the users of the markets and interviews to the officials who are in front of the municipal markets, that allow us to visualize the current demand that a market has more and more Aggressive and to visualize what are the problems that nowadays affect the administrations of the municipal markets, in order to propose solutions that are aimed at the improvement of the markets. Thus, the proposal resulting from the research allows obtaining an approach based on merits, qualifications and tests that must pass each of the markets, in order to obtain certifications that allow them to operate under quality standards and services, which is based on the Model of Malcom Bridge, applied to municipal models accredited and applied in several countries around the world.