Creación de una revista desde un enfoque de realidad aumentada

Abstract

The company "Business Magazine with Augmented Reality" is dedicated to the production and commercialization of specialized magazines with augmented reality. This means of communication focuses on publicizing successful companies Local, Regional and National Level, this information can be visualized physically and online with the technological contribution of augmented reality. Technology has changed the behavior of people against reading in Ambato 77% have a habit of reading (Inec, October 2012), giving way to other information techniques, photographs, computer graphics or any graphic manifestation that plays a role Fundamental within the information, lowering the income of the mass media. Through a survey applied to two segments, Entrepreneurs and readers of our market niche was investigated consumer preferences of both the final product and the advertising element, determining the way they coexist with each other. The "Augmented Reality" and the impact on society, as this system generates additional income, which traditional advertising has stopped generating. Augmented reality provides an alternative to written media to reinvent itself and generate revenue, miscellaneous media have lost their share by creating a niche market, a business journal that talks about productivity, statistics, and related topics With the company, has been growing, generating the interest of a community abandoned by the mass media and specialized.