Difusión comunicacional y el desarrollo turístico de la parroquia Canchagua en el Cantón Saquisilí, Provincia de Cotopaxi

Abstract

Community tourism is characterized by generating sources of work to people in the community who work in a small or medium enterprise which aims to provide quality service. With the aim of highlighting the social and cultural values through communications media to tourism development in the Canchagua parish in the canton Saquisilí province of Cotopaxi, Ecuador, a research work was conducted during the period September 2015 to July 2016, from of current importance it is given to the tourism sector where the country has high expectations to meet domestic demand and the arrival of foreign visitors increase. The study proposed applied research, developed a theoretical approach to the communications media, signage and a tour for the parish was adapted. a survey of residents and visitors development. The results were tabulated and processed, the same data were extracted: mean values, frequency graphs, crosstabs and correlations. Besides the descriptive analysis and the proposal it was made. 100% of respondents agree on the need to create and improve the centers that provide tourist services; It was as a result of work Plan Signs and tourist location Canchagua parish, as well as the site OnLine "GAD Parish Canchagua" is a virtual audiovisual dissemination of social, cultural and tourist events of this parish, allowing access to knowledge of this area from other parts of Ecuador and the world.