La promoción turística y el desarrollo socioeconómico de Tisaleo

Abstract

This research aims to create communication’s strategies using communicational products in order to empower Tisaleo’s residents to recognize the beauty of its tourist attractions so they could be the very first to promote it in order to activate and developed the socio-economic growth of the town. Tisaleo it’s a town within the Tungurahua province which counts with natural tourist attractions such as the Highlands; gastronomies, such as fritada, ice creams, turrones and; handicrafts like the fabrication of guitars. All of this provides to local, national and foreign tourist with a handful of activities they can get involved with. However Tisaleo’s people can’t recognize the values of its town and they can’t promote them in an adequate way, this has a direct impact in both the development of economic activities and the social growth of the town residents. The creation of strategies and communicational products using precise information complemented with appropriate images and sounds, widespread trough local media are important tools to enable the interest of Tisaleo’s people in its own tourist places and the importance of tourism activities. Key words: communication’s strategies, communicational products, touristic promotion, socio-economic growth, information, local media.