La publicidad y su efecto en el posicionamiento del producto Chocho Salaito de la empresa Nutri-Productos en la ciudad de Ambato

Abstract

Nutri Products Company in the city of Ambato, started its operation seven years ago as a small family business in the craft sector dedicated to the production and marketing of grain chocho, under the brand CHOCHO SALAITO, the same as is currently threatened by increased competition offering the same or similar products offered by the company. It is for this reason that this research has focused on making a comprehensive analysis of internal and external business environment, in order to establish, with the help of Web 2.0, a strategy of Social Media Marketing permitting product positioning in the minds of consumers and in turn achieve business success. The data obtained from surveys of prospects and external customers, helped determine that it is important to correct issues such as the neglect of advertising, promotion and image of the company, since the majority of customers and workers believe are factors that would improve the current situation of the company. So the proposal resulting from the investigation I address myself to identify and design a plan social media marketing to position the brand CHOCHO SALAITO, since the use of this tool allows knowing the product through the creation of a Fan Page on which will help us to interact directly with customers in a fast, effective and above all economically.