La gerencia estratégica y su influencia en los niveles de competitividad de las empresas fabricantes de pantalones jean pertenecientes a la Cámara Artesanal De Tungurahua (CAT)

Abstract

The current need for manufacturers of jean trousers belonging to the Craft Chamber of Tungurahua (CAT), is aimed at correcting the lack of competitiveness and implementation of strategic management tools. In addition, the type of investments made by manufacturing companies in different sectors as noted: human talent, infrastructure, technology, innovation and development, quality, all focused on the textile sector of Ecuador as we can show companies Vicunha in Ecuador, Impodenin Importer Textiles & Textiles Company Laminate Lamitex. The methodology is quantitative approach, through the collection and analysis of data obtained through the application of surveys in the field, getting the verification of the hypothesis. In addition, it was diagnosed that 87% of companies do not use data collection mechanisms (Internal and External), and verification of compliance with business objectives, to exemplify, a 15% increase customer base. Finally, the action plan and operation that is focused on developing strategies through the control application processes that improve the competitiveness of the productive sector and the social inclusion of human talent to business success is detailed.