Las ventajas competitivas y su incidencia en la rentabilidad de la Empresa Comercial Arte Baño del cantón Ambato

Abstract

The reality of this work shows competitive scenarios, where customer satisfaction is guaranteed by the quality of products, but forcing the company to make changes in sales strategies and image of the company. In the absence of strategic planning trading company "ARTE BAÑO" has no clear direction of how to implement competitive strategies based on their advantages, also the little commitment of its employees in company activities are factors that can not reach industry leadership. This research is important for internal clients of the organization, who revealed in the diagnoses made the need for training and feedback of knowledge to update and improve professionally. Also it will implement competitive strategies that help every area of the company to develop the internal growth of the company. Similarly expected to contribute to research market position. In the present study various methods as were used: direct observation, literature survey, definition of variables and the hypothesis was also raised, surveys were conducted to internal and external customers to obtain information from the company. From the information obtained hypothesized then establish findings and recommendations was found. Finally the implementation of a strategic plan is proposed to implement competitive strategies based on the advantages of the company.