El Marketing interno y su incidencia en la Productividad de las Carrocerías Patricio Cepeda de la ciudad de Ambato.

Abstract

The Carrocerías Patricio Cepeda Cia. Ltda. Has been dedicated to the design and construction of bodies for passenger transport more than 20 years, during which time he has had a favorable growth, which must be taken several strategic actions and introducing within the company, to maintain and better way of a successful customer satisfaction to acquire the body. It is for this reason that the present research project has focused on undertaking a comprehensive analysis of internal and external environment of the company, in order to introduce the internal marketing within the same to consider it as the foundation of companies modern as they can excel and be competitive within the market to which it is focused. Through internal marketing strategies tailored to this research project was able to correct some deficiencies that occurs within the company, especially in terms of the techniques are performed in the company, which have failed to there is increased productivity within the same permitting progress to the competition. With the new proposal to be implemented, there will be a greater willingness of all who make up the company, to make the necessary internal changes within it, which progressively will bring benefits to grow and develop in all aspects, so which the research project will be useful to achieve the objectives of the Carrocerías Patricio Cepeda Cia. Ltda.