La Calidad del producto y las Ventas de la empresa Medias Morales de la ciudad de Ambato.

Abstract

The company is dedicated to the production of socks, which is distinguished by the good prices on their products. The present work investigation Product quality and sales is based on the study and analysis in the production area of “Medias Morales” Company. It is located in the province of Tungurahua, Ambato Canton, Huachi Chico sector. Medias Morales has more than a decade on the market however; it is currently experiencing stagnating sales because the production process are inefficient, there is a deficit of machinery and lack of knowledge. All of these factors influence in the sales levels in the company. The management has sought different solutions and, as a result, the present study is carried out. The knowledge of the production processes will help to improve this textile company, in such way that these processes can be modified in order to raise sales levels in the company. For that reason, the implementation of a Quality Management System is proposed. The system takes into account standards that allows cost reductions, more competitive price and simplification of processes in order to enhance the product quality. The control system will provide solutions to the problems that affect to this industry in order to improve the sales levels and the product quality. This is the starting point to compete with large companies, not only to local level but also to worldwide.