Los Códigos QR como Ventaja competitiva en el mercado para la Cooperativa de Ahorro y Crédito Pakarymuy de la ciudad de Ambato.

Abstract

The credit union Pakarymuy is located in the city of Ambato, in Sucre 521 and Martinez Avenue, is a company that is within the financial system dedicated to the provision of money still important source of economic and social development sectors urban and rural. This research has focused on making an internal and exte rnal analysis of the company, in order to publicize their services through a clear and quick advertising through an innovative advertising medium but if it is available to customers or partners. According to field research applied to members of the financial institution we can say that this research is directed to select the services that the credit union Pakarymuy to be designed using QR codes as QR codes are means to wake curiosity on the part of the partners, achieving leverage the steady increase in the use of smartphones. Research previously executed a proposal to mention the advertising campaign of the bank based on QR codes thanks to current technological advances is a tool for sales, marketing and advertising arises because such codes can be scanned from almost any phone camera and internet.