Street Marketing y su influencia en la confianza de los Socios de la Cooperativa de Ahorro y Crédito Allí Pushak del cantón Pelileo.

Abstract

The credit union Allí Pushak There is an institution that provides financial services with agility, responsibility, solidarity, transparency and credibility in order to help solve socio-economic problems contributing to the development of Good Living. It is important to maintain trust between the partners to maintain communication and satisfaction for this reason this research focuses on making a model of Street Marketing a type different from traditional advertising. The results show that the partners trust in this institution but need to strengthen it by implementing the actions of the Street Marketing. This research focuses on designing a model that allows STREET MARKETING, increase confidence, attracting new members, provide information to current and potential partners through innovative advertising different from currently occupying the urban areas of the city of Pelileo like the manhole covers, crosswalks, sewer drains, Trashcans, trees, parks and seats lampposts these actions will impact passers generating attention and rumor among them achieving free distribution.