El Geomarketing y su incidencia en la Expansión de mercados de NUTRIBIO Cía. Ltda. de la ciudad de Ambato provincia de Tungurahua.

Abstract

Nutribio Ltda. It is a company dedicated to the distribution and marketing of products such as vaccines, additives and medicines for livestock in the region saw Center, located in the city of Ambato, and boasts the exclusive distribution of products of Sanphar (Brazil) and Inmuner (Argentina). The development is run by the need to minimize the problem and find an alternative solution to the reason for which is has directed research to perform an in-depth analysis that will help identify if possible the implementation of Geomarketing strategies for the expansion of markets of the company. With the data obtained once carried out the surveys that were made both to the company's customers as to their collaborators, is came to the conclusion that Nutribio must change their traditional way of its marketing activities and having as a priority the requirements customers since they are not satisfied with the service they receive. The proposal raised moves toward the development of a Plan of Geomarketing addressing their strategies to the growth of coverage markets capturing new customers and to improve the distribution and after-sales service.