La comunicación institucional y la perspectiva de género en los GAD cantonales de la provincia de Tungurahua

Abstract

In order to include the gender perspective in the cantonal governments of the country, actions have been incorporated in order to strengthen inclusion and gender equality in public administration. The general objective of this research work was to determine the influence between institutional communication and the gender perspective in the cantonal governments of the province of Tungurahua. For this purpose, a mixed methodology (qualitative-quantitative) was developed, centred on the application of surveys to civil servants (22 participants) who work in the communication units of the different municipalities, as well as interviews with the directors (9 participants) of each unit. The main results of the survey highlighted that men tend to get a better monthly remuneration; 19.04% of respondents have noticed gender inequality in the Communication Units; despite the fact that there is no institutional policy on gender equity. On another issue, for 38% the gender perspective is fully applied in the distribution of activities. The interview results found that the working environment in the unit is equitable, assignments and activities are based on individual skills and competencies without considering gender. Equal opportunities, diversity and the promotion of transparent policies are promoted. The presence of mutual support among the employees of the Communication Unit was found to be present, when exchanging information and experiences