La construcción ideal de la mujer. Caso revista Hogar

Abstract

The media, especially women's magazines, have frequently used the image of women for their covers, conveying ideals of feminine perfection, since through their photographs they spread the stereotype of women, creating a model to be imitated in society. From this problem begins the interest of studying the covers of “Hogar” magazine, which depict an ideal woman, mother, wife and daughter, since it presents a visual language that constructs the feminine standards. This thesis aims to analyze the covers of Hogar magazine as a social discourse to understand the construction of the ideal woman. The methodology employed is a qualitative approach, through the techniques of content analysis and semiotic analysis developed through a matrix that allowed the elaboration of categories to analyze with the support and theoretical debate contributing to the research, 10 covers of the magazine were used as the main sampling element (7 published on Mother's Day, 1 highlighting beauty, 1 celebrating being a bride and the last one showing three generations of professional women in the same field). The main result of the analysis of “Hogar” magazine is that this media influences the perception of society, since it constructs and represents the image of women as "perfect" through signs and symbols that create cultural and social expectations and ideals around femininity