Plan de importación para nuevas líneas de neumáticos en la Empresa Comercial Cisneros

Abstract

The national population growth and the global epidemiological crisis generated by COVID 19 brought with them changes in people's way of life and their transportation needs, which is why economic, political, social and cultural issues are related to the current reality of the habitants. Thus, to understand current market trends, appropriate tools have been determined that integrate the various customer criteria when choosing tires for their vehicles. The information collected in surveys and interviews has allowed us to corroborate the preference of the Ecuadorian market in relation to the types of tires; Thus, the rise of motorcycles determined a 10% increase in sales in 2022 compared to the previous year, the growth in crop specialization with 183,533 hectares worked with tractors for the same year and the customer preference for 4x4 tires determine the stability in sales of these varieties. The reduction of tariff rates from countries like China, the viability of imports and the strengthening of technological tools have allowed the establishment of international trade relations that generate economic growth for companies in Ecuador and promote the sale of products at competitive prices. After obtaining the prices of selected items, a financial analysis has been contemplated, which includes logistics costs, transportation, storage, payment of tariffs and customs to estimate retail prices with adequate profit margins, to subsequently determine the viability of the import through indicators such as the Net Present Value, the Internal Rate of Return and the Cost-Benefit Ratio.