Estrategias publicitarias para el trato ético de los perros callejeros en el cantón Pelileo

Abstract

Animal abuse is the aggressive behavior or violence of a person towards an animal in a physical or mental way, in order to cause harm and suffering through social behavior. Violence towards animals is associated with beatings, excessive shouting, animal fights, lack of food, poisoning, etc. To address this type of problem from a point of view that sensitizes and informs society about the feelings of animals that have been victims of abandonment and physical aggression, advertising strategies will be developed for ethical treatment as a study resource. Therefore, this integrating project will seek to raise awareness among people and reduce the high rate of animal abuse. In the investigation, different methods and techniques will be applied for the collection of data to obtain the necessary information for the execution of the proposal, so that people will be taken into account as a fundamental axis in the awareness campaign