Implementación de una nueva línea de herramientas eléctricas mediante importación en la empresa EM Electronics

Abstract

The growing communication and interdependence on a global scale, known as globalization, have opened the doors between different countries to this dynamic process of exchange in economic, technological, political, social, and cultural aspects. Thus, in the year 1995, the World Trade Organization (WTO) was established. marking one of the decisive moments that integrated the majority of countries through treaties related to free trade, intellectual property, business regulations. and capital. among others. This boom has been largely supported by developed economies, and as a result, there has been a reduction in import tariffs for electronic equipment, which has positively contributed to the initiative for the country. Due to this increase in demand for electrical tools, an import analysis was proposed at the company EM ELECTRONICS. For this purpose, a bibliographic methodology was used to gather relevant documents for the research. Additionally, a field investigation was conducted to collect information. Based on these results, the electrical equipment and tools to be acquired were identified, and it was determined that the total cost of importation, including distributor expenses, maritime transportation, and customs duties, is advantageous. This means that new product lines can be implemented with more competitive prices in the market. Furthermore, the Net Present Value (NPV). Internal Rate of Return (IRR), and Cost Benefit Ratio were calculated, all of which provided very favorable values. demonstrating that the investment will be profitable. In conclusion, the importation of a new line of electrical tool products at EM ELECTRONICS in the city of Ambato is feasible, given the available knowledge, necessary resources, customer support, and positive financial forecast.