Transmedia and Vocabulary Learning

Abstract

The current study determined the importance of vocabulary learning through Transmedia. A total of 70 university students (24 males and 56 females) were enrolled in descriptive and non-experimental research. The data were collected through a survey with 20 items on a Likert scale and, 3 open-ended questions. The survey was created and applied to 10 students to check the validity (piloting survey) and with the coefficient Cronbach’s Alpha (0,821). Furthermore, it was based on three research questions: What are the types of transmedia for vocabulary learning? What sort of strategies do learners use to improve their vocabulary? To what extent does Transmedia benefit vocabulary learning? The results demonstrated that different types of transmedia that most students like to use are voice notes, WhatsApp voice notes, games, and mobile games among others to practice their vocabulary learning. Even though they do not use many technology platforms, such as YouTube, blogs, and movies, that means they use other learning mediums according to their preference. On the other hand, the main strategies the students utilize on a regular basis to enhance their vocabulary learning are working collaboratively with peers and classmates. They also use traditional and outdated methods, such as memorization, looking up meanings in a dictionary, or taking notes. Finally, the benefits of transmedia are that encourages learning vocabulary by playing games at home. Furthermore, Transmedia helps learners improve their learning vocabulary by using multimedia apps that they consider to be truly useful. However, they are not used to learning vocabulary by listening to podcasts, Spotify, or through visual media which was the main visual aid to learn during the pandemic or watching movies or series.