La fotografía mediática y el ejercicio de poder: caso paro junio 2022 en la red social Facebook

Abstract

The research is part of the NETNOGRAPHY AND DIGITAL COMMUNICATIONIN TIMES OF PANDEMIC AND/O POSPANDEMIC COVID 2019 Research Project, which aimed to analyze media photography as an exercise of power on the social network Facebook during the June 2020-2022 strike. The categories on media photography, exercise of power, social network Facebook conceptualized. Methodologically, the research adopted a qualitative approach, recognizing the dialogic and participatory interaction with the population studied from the shared useof messages of common interpretations to build the new knowledge supported by digital ethnography. The mixed or qualitative-quantitative approach was present for the elaboration, application, statistical processing and analysis and interpretation of theanswers given to the survey applied to Facebook users contacted by the author, and who reside in the city of Ambato and Latacunga. The main conclusions presented in the research work, were that media photography has a direct impact on the phenomena of social manifestation from the exercise of power that, is carried out, which does notalways coincide with the interests of the majority of people who observe it; in turn, theexercise of power through media photography on the social network Facebook is currently exercised independently and freely based on the purpose established by whoever publishes it, regardless of ideologies or previously designed programs; and finally that media photography does generate a full exercise of power in the social network Facebook according to the attitude, emotions, feelings and reactions that its users express