Sistema comunicacional para promover el turismo comunitario en la Comunidad Angamarquillo de la parroquia San Bartolomé de Pinllo, provincia Tungurahua

Abstract

The project aims to build a communication system for the dissemination of community tourism in the Angamarquillo community belonging to the San Bartolomé de Pinllo Parish, which will help promote tourist attractions such as: agro-tourism, cultural, crafts and the moor. The proposed communication system is aimed at people 18 years of age and older, in general, at the inhabitants of the city of Ambato, because they are those who are closest to the community. For the construction of the communication system, many stages were passed with a qualitative and quantitative approach, due to the fact that surveys were carried out to meet the visiting tourist, interviews and observation focused on the inhabitants of the community to learn about cultural, agricultural, craft and wealth aspects and natural that the place possesses.The PEST and FODA analysis was also carried out, the same one that helped to generate strategies for the final proposal.