Plan estratégico para el desarrollo comunicacional de la Corporación Ecuatoriana Para el Desarrollo Integral y Productivo CEDINP S.C.C

Abstract

The creation of opportunities for entrepreneurship within the rural sector of the province has led to the development of corporations that focus on providing help, training and advice through courses that, under state agencies, have been able to develop these business ideas. The Ecuadorian Corporation for Integral Productive Development is one of these companies that provide entrepreneurs with complete learning to keep their business afloat. Through internal and external analysis, it has been possible to know that it has not had a position within the market and that it is its greatest shortcoming. It was proposed to carry out a communication plan aimed at people between 45 and 50 years old in the rural sector, resulting in a positioning in an estimated time of 6 months, through the use of advertising resources in different media and communication plans. action.