Campaña para la concientización sobre la reutilización de lonas restantes de impresión en el cantón Ambato

Abstract

The studies through the components of the canvas, the causes and consequences that they entail, a clear and concise idea was taken in the reuse of this material, previously the benefits and problems that this resource can generate, and that it is highly polluting and its Deterioration has taken decades, through this research objective, proposals for analysis of campaign strategies are generated to raise awareness among people involved in this business environment, thereby putting together viable stages of strategies. Since the main problem in most or all advertising companies do not take importance on the reuse of this material because its component cannot be used, this may be due to lack of research or lack of interest of these personnel since if it is possible to reach with a good process it will be possible to obtain highly beneficial or economically profitable results.