Publicidad y marketing digital: Concientización sobre la sexualidad precoz

Abstract

In the city of Ambato there is a growing number of adolescents with sexually transmitted diseases, with AIDS, unwanted pregnancies, abortions, among other problems, which are causing deterioration in families and in the lives of the young people themselves; This is due to the little experience and knowledge about sexuality and sex. That is why the following research project seeks a solution to this problem. The research has focused on carrying out advertising strategies and digital marketing that together lead to communicate the correct message about sexuality, linking them with communication, advertising and graphic design advertising as useful and effective tools; that is, transmit the idea in a timely, current and striking way for adolescents and thus start awareness. The surveys that were conducted to young people between 14 to 18 years and the interviews obtained from professionals in psychology and advertising, supported the solution of the problem and helped in the research when defining the graphic pieces and the means to reach to this target group. The importance of the following research project is vital to change the current situation of many young people who maintain an active precocious sexuality, ignoring the risks that it can bring, improving the quality of life and society.